While content curation typically involves sharing and taking inspiration from third-party content (with credit, of course), the curator’s mindset can also be applied by looking within. Exploring your own content assets provides a great opportunity to amplify your most successful assets that are already providing great results.

Instead of taking chances with new, unproven content ideas, repurposing and curating from existing top-performing assets is a great way to boost your content marketing strategy and create a wide variety of content that can help different buyers move through the buyer's journey.

So how do you get started? In three steps, you’ll be able to assess, align and amplify.

• Step 1: Assess which assets to amplify. Discover which assets are performing the best by conducting a content audit and analyzing the data.
• Step 2: Align top performers with current audience needs. Just because something performed well in the past doesn’t mean it will in the future. Compare top performers to what’s relevant to your audience today.
• Step 3: Amplify by recycling, repurposing, republishing and repackaging. When you rethink your existing content, you’ll be able to create longevity and sustainably supplement your content marketing efforts.

What content does your organization have that can be repurposed into something different – and possibly even more effective? Think about your buyer's journey and existing assets, and fill in any gaps that may exist in your content strategy. At Red House, we help clients make the most of their content programming with long-lasting content that can stand the test of time – and ROI.

Read the source article on Content Marketing Institute.

Client testimonials are essential for attracting new business and driving revenue, and many marketers get as excited for rave reviews from their clients as they do when they acquire a client in the first place. And nowhere are testimonials more important than in the B2B space. Here's why:

According to Gartner’s CMO survey, marketing technology ate up nearly a third of marketing budgets, making it the largest area of investment for marketing resources and programs. And, according to the survey, it’s expected to grow with continued investments in 2019.

As B2B marketers, we know the buyer's journey is more complex, with more touchpoints than ever before. B2C buying experiences have shaped B2B buyer expectations, and according to McKinsey & Company, B2B buyers now use six different channels over the course of their decision-making journey.

One of the most strategic moves you can make as a marketer is to staff your team with the right people and invest in them. People are critical to long-term success. As the saying goes, talent wins games, but teamwork and intelligence win championships.

Sales teams are looking for growth strategies that can unlock revenue, market share and profit, and Red House helps clients achieve these goals. The following industry trends will help you understand what's coming and adjust your plans accordingly:

Have you ever gated a content asset only to find that out of 300 people who completed the lead-gen form, just a (very small) handful were genuine, qualified leads?

A recent study from Demandbase, Salesforce Pardot and Demand Metric reveals that 84% of B2B marketers expect to see value from their AI implementations within a year. Furthermore, 40% of marketers surveyed agree that AI is one of the most important investments to achieve better sales and marketing performance.

B2B buyers have begun to look like consumers when it comes to how they view videos:

Looking for higher quality and quantity of leads? One way to accomplish this is to have a better understanding of organizational-level considerations that drive B2B buying decisions.