Building a multi-dimensional, in-depth understanding of B2B customer relationships is imperative for fiscal accountability. Companies are “leaking” as much as 1-5% of EBITDA, losing up to tens of millions of dollars a year because they are unable to reach the right customers at the right time.
Red House
Recent Posts
Deep B2B Customer Acumen: The Perfect Seal for Leaky Revenue Pipelines
B2B is Increasingly Leveraging Programmatic to Target Specific Accounts
Programmatic advertising is becoming more prevalent in the B2B marketing space. New research from Dun & Bradstreet found that 63% of B2B marketers worldwide are already buying or selling programmatically, and 41% expect to spend even more in 2019.
The Power of Print: 3 Compelling Reasons to Justify Print in a Digital Era
In an era where marketers can gauge performance with clicks, shares, visits, comments, etc., print has inevitably suffered – because anything that can demonstrate tangible ROI has a tendency to win marketers over. To confront this challenge, the print sector pulled together a joint industry committee for mail, aimed at creating the first-ever industrywide audience standard that would allow marketers to compare print and digital marketing channels.
Here's Why You Should Keep Exhibiting at B2B Trade Shows
For lead generation, some B2B marketers may view trade shows as outdated compared to digital strategies, but trade shows are critical for securing face-to-face time with prospects and buyers. Business.com lists the following as just a few of the reasons trade shows are essential:
Where Account-Based Marketing Stands in 2019
In 2018, Account-Based Marketing became the primary focus of many conversations as it held a significant role in B2B marketing. While many would say they have just started using ABM, over 65% of B2B companies have already put it in place. However, while still new — most less than one year of implementation — 45% of survey respondents said "the ROI from their ABM program is more than double the ROI from other marketing efforts.”
Marketers Missing Cues, Unable to Unlock Data: Study
The ability to listen to your customers and take strategic action can lead to your biggest, most successful marketing moments. A newly released study shows that not all marketers understand how to do this:
New Report: Original Content and Research Build B2B Brand Trust
A new report from Vennli reveals that original research, quotes from customers and comments from industry experts are the most effective types of content to help build B2B brand trust.
Facebook to Replace Relevance Score with 3 New Metrics at the End of April
Facebook recently announced that beginning April 30, they will be replacing ad relevance scores with three “more granular” metrics. These metrics are:
Voice Search Will Dominate SEO in 2019: 3 Ways You Can Optimize
In 2018, more people used voice search than ever before, and while it may seem impossible now, by 2020, 30% of all website sessions will be conducted without a screen. Sound crazy?
B2B Email: 3 Ways to Serve Customers and Increase Engagement
Customization and curation go a long way in B2B email. In an era where Netflix and Hulu serve up content that feels handpicked, our customers now expect a personalized experience, no matter the situation. With personalization becoming more attainable at scale, it’s now the holy grail for engagement marketers.