Marketing automation, social media and other digital innovations are changing the way B2B buyers make decisions and advance through the buying process. New research from Forrester confirms this notion, finding that 68% of B2B buyers prefer to conduct online research on their own, and 63% of them do so using a mobile device.

If you haven’t been giving thought to CRO (Conversion Rate Optimization), now is the time to start. SEO may help your organization succeed in Google search rankings, but CRO is what fills the funnel. It is the art of cultivating a high-converting, customer-focused B2B experience through engaging imagery and videos, asking for and incorporating customer feedback, and consistent, strong CTAs.

Don’t know where to start? Let Red House help. Fill out the form below, and an expert from our team will reach out to you, or learn more about our capabilities here.

See the full article at Forbes.com.

 

Eighty-eight percent of B2B marketing executives believe AI will revolutionize their field in the next five years, with the implementation process starting as soon as 2020.

While AI is defined as the trending technology, only 13 percent of marketers can say they are confident in their knowledge of it. Continue reading the article linked below to learn about five AI applications marketers can use to improve their business outcomes.

Don’t underestimate your customer’s curiosity of what else is out there that could benefit them. Get ahead of the curve and take action to improve your bottom line.

As B2B marketing and buying continues to evolve, marketers need to hone in on the needs and expectations of customers – and crafting a customer experience that is personalized, empathetic and provides value.

When Business 2 Community  asked hundreds of marketers about social trends for 2019, they received the same six themes over and over:

 

 

"Marketers need to avoid getting stuck in commoditized ‘specialisms’... when the focus for brands is in strategy and experience design." We agree with the idea that strategy must be applied to marketing campaigns, no matter what the discipline, in order to make them valuable. A strategic and consistent user experience should be at the heart of your campaign for increased success.

As we know, engagement is key for social media marketers. Because algorithms reward engagement and interactions, audiences are more likely to see and respond to content based on engagement. But unlike B2C brands, many B2B brands can struggle to generate quality engagement from their content. 

Here are three ways to generate more engagement for B2B brands: 

1. Collaborate with Influencers: They can provide another trusted perspective
2. Humanize Your Brand: Connect with potential customers on a personal level
3. Leverage Live Videos: These allow you to directly engage with their audience

While it may be more challenging for B2B brands to generate engagement, there’s a lot to be gained with an engaged audience, including increased search engine rankings, capturing the attention of prospects, and increasing both brand awareness and sales. 

Read the original  article on SocialMediaToday.

“Audiences don’t respond to traditional ads like they used to. But they respond to great stories,” says Native Advertising Institute's Jesper Laursen.