Efficient marketing involves a careful selection of tools for the digital era. CRM integration, nurturing and other factors are crucial for any organization that wants to be top their game.

One of the top seven automation tools is a cloud-based marketing software platform Marketo. Marketo’s CRM integration assists companies in finding the most valuable companies in which to develop and sustain appealing customer relationships. With our on-staff Certified Marketo Specialist, Red House can answer any automation questions you may have.

Business to business (B2B) branding has a reputation for being boring. Many feel that the uptight, "just the facts" marketing strategies associated with B2B marketing just aren't enough anymore. Below are some reasons why you should have some fun with marketing to improve performance:

Often debated, gated B2B content is critical to a successful digital marketing strategy. According to a recent article on Chief Marketer, today’s audiences are on to us as marketers, we have to provide value for what they’re exchanging their information for.

 Voice technology is the fastest growing technology to-date and for the healthcare industry, it has the potential to completely revolutionize the patient experience. There’s just one roadblock: voice assistants, such as Amazon Alexa or Google Home, aren’t HIPAA-compliant. Yet.

B2B marketers are always looking for more efficient ways to drive sales and increase customer conversion, and one of the most rapidly advancing techniques they have access to is predicative analytics.

The problem many companies face with implementing a predictive analytics solution is that a lot of the time, they don’t know what it is they want to predict. It's suggested to start with churn, targeting and knowing the best products to sell. 

“It’s amazing how many companies with really smart people haven’t gone through the exercise of figuring out what we would benefit from predicting. The most important thing is for companies to have a basic understanding of what predictive analytics can do so they can figure out what they want to predict and if they have the data to do it.”

Red House can take the guesswork out of your analytics strategy.

With so many emerging marketing trends on the horizon, here are a few that we feel deserve extra focus: Personalization: One-to-one personalization at scale is the new standard in digital marketing. Take advantage of the data available, and tailor your marketing experience to your audience.  Intent Data: Combine first-party and third-party intent data to better understand the the interests of your targeted buying group and create relevant, valuable content around it. Voice Search: "41% of adults and 55% of teens are using voice search daily." With the rising popularity of voice search, be ready to adjust your SEO and optimize to fully take advantage of the new trend. 

Regardless of organizational size, many would agree that deploying a successful content marketing program can be a challenging feat. In Content Marketing Institute’s latest research study, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America, found that the larger the organization, the greater chance for business units to be siloed. In fact, one of the largest challenges, with nearly three quarters of respondents admitting so, was the ability to coordinate content marketing efforts among multiple departments and brands.  

In a broad and diverse list of B2B marketing predictions, number-one on the list is that B2B marketing will become more human. Because the field has long been focused on selling to entities — not necessarily directly to humans — it’s tended to only stick to the facts.  But the time is now to approach B2B in a more human way, speaking to business buyers and evoking responses such as confidence, optimism and accomplishment. While many may have caught on to this already, the approach will now become more mainstream.   The article notes, “…It’s time to be more human. To talk to the buyers as individuals, in a language that moves them.” Recent research by Forrester predicts that making our interactions more human will be a key element for CMOs to drive new strategies and innovation moving into the future. 

A new study by Brand Keys reveals the fears – and living nightmares – that CMOs live with day after day. From ROI and ROMI to Big Data, engagement, social media and analytics and automation, CMOs have a lot on their minds.

Video has become a high-performing marketing strategy within the B2B space. According to SocialMediaToday, LinkedIn has discovered that video generates some 20x more shares than other types of content on its platform. Understanding what types of videos and templates work best can boost your reach, client interaction and conversions.