Video has become a high-performing marketing strategy within the B2B space. According to SocialMediaToday, LinkedIn has discovered that video generates some 20x more shares than other types of content on its platform. Understanding what types of videos and templates work best can boost your reach, client interaction and conversions.
Customer experience should be a major consideration when creating your marketing plan this year. Clients have more access to resources than ever to use for comparing benefits, costs, and features. Here are some of the techniques that stood out to us as great methods to improve customer experience and set your business above the rest:
Long gone are the days when social media was thought of as a fad. Most B2B businesses now need to have a strong social presence that's integrated into their lead generation and nurturing programs.
Many businesses still struggle with social media marketing, in large part because they think it's difficult to measure. But, it's not. Here are some ways you can measure the success of your social media marketing campaigns:
- Likes, reactions and shares
- Follower growth
- Social media mentions
- Click rates
- Referral traffic
Google My Business can be a pivotal part of setting up a successful location-based business and boosting your search-ability. For B2B companies, being able to distinguish between company locations and similar consumer terms in search is paramount. The categories you choose and how well you stay up-to-date with them will be key to successful use of Google My Business, or any location-based search.
Personalization takes deep understanding of your ideal customer and customer journey. Take the necessary time to research and lay the foundation upfront to create a successful ABM campaign.