Marketing Technology Grabs 29 Percent of 2018 CMO Budgets

By Martin James | Apr 17, 2019 9:00:00 AM | Digital B2B

According to Gartner’s CMO survey, marketing technology ate up nearly a third of marketing budgets, making it the largest area of investment for marketing resources and programs. And, according to the survey, it’s expected to grow with continued investments in 2019.

3 Unstoppable Trends Every B2B Marketer Must Embrace to Drive Growth

By Martin James | Apr 10, 2019 8:00:00 AM | Digital B2B

Sales teams are looking for growth strategies that can unlock revenue, market share and profit, and Red House helps clients achieve these goals. The following industry trends will help you understand what's coming and adjust your plans accordingly:

Tips to Make B2B Videos that Convert

By Martin James | Apr 3, 2019 7:00:00 AM | Digital B2B

B2B buyers have begun to look like consumers when it comes to how they view videos:

B2B is Increasingly Leveraging Programmatic to Target Specific Accounts

By Martin James | Mar 27, 2019 8:00:00 AM | Digital B2B

Programmatic advertising is becoming more prevalent in the B2B marketing space. New research from Dun & Bradstreet found that 63% of B2B marketers worldwide are already buying or selling programmatically, and 41% expect to spend even more in 2019.

Marketers Missing Cues, Unable to Unlock Data: Study

By Martin James | Mar 20, 2019 7:00:00 AM | Digital B2B

The ability to listen to your customers and take strategic action can lead to your biggest, most successful marketing moments. A newly released study shows that not all marketers understand how to do this:

B2B Email: 3 Ways to Serve Customers and Increase Engagement

By Martin James | Mar 13, 2019 7:00:00 AM | Digital B2B

Customization and curation go a long way in B2B email. In an era where Netflix and Hulu serve up content that feels handpicked, our customers now expect a personalized experience, no matter the situation. With personalization becoming more attainable at scale, it’s now the holy grail for engagement marketers.

3 Tips on How to Use Cross-Selling and Up-Selling in B2B

By Martin James | Mar 6, 2019 7:00:00 AM | Digital B2B

Don’t underestimate your customer’s curiosity of what else is out there that could benefit them. Get ahead of the curve and take action to improve your bottom line.

Digital Marketing: Hitting the Sweet Spot of Strategy and Design

By Martin James | Feb 27, 2019 7:00:00 AM | Digital B2B

 

"Marketers need to avoid getting stuck in commoditized ‘specialisms’... when the focus for brands is in strategy and experience design." We agree with the idea that strategy must be applied to marketing campaigns, no matter what the discipline, in order to make them valuable. A strategic and consistent user experience should be at the heart of your campaign for increased success.

B2B Marketing Is Changing, and You Can No Longer Afford to be Boring

By Martin James | Feb 20, 2019 7:00:00 AM | Digital B2B

Business to business (B2B) branding has a reputation for being boring. Many feel that the uptight, "just the facts" marketing strategies associated with B2B marketing just aren't enough anymore. Below are some reasons why you should have some fun with marketing to improve performance:

6 Digital B2B Marketing Trends to Watch in 2019

By Martin James | Feb 13, 2019 8:00:00 AM | Digital B2B
With so many emerging marketing trends on the horizon, here are a few that we feel deserve extra focus: Personalization: One-to-one personalization at scale is the new standard in digital marketing. Take advantage of the data available, and tailor your marketing experience to your audience.  Intent Data: Combine first-party and third-party intent data to better understand the the interests of your targeted buying group and create relevant, valuable content around it. Voice Search: "41% of adults and 55% of teens are using voice search daily." With the rising popularity of voice search, be ready to adjust your SEO and optimize to fully take advantage of the new trend. 
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