15 Mind-Blowing Stats for B2B Marketers

By Martin James | Jun 12, 2019 8:00:00 AM | Digital B2B

Marketing to businesses has certain challenges that B2C marketers do not face, including attribution, ROI and influencers. Embracing digital marketing can be a way to raise the bar within your B2B space. Here's a look at some statistics from the industry:

Survey: CX Challenges on Both the Front-and-Back Ends

By Martin James | Jun 5, 2019 8:07:00 AM | Digital B2B

"Bad digital customer experiences are costing brands valuable revenue." 

Mailchimp Set to Launch Full-service Marketing Platform

By Martin James | May 29, 2019 8:36:04 AM | Digital B2B

Exciting news this month as Mailchimp revealed the launch of its first full-service marketing platform, which will come with a variety of new features.

6 Principles of Website Accessibility for Modern Marketers

By Martin James | May 22, 2019 8:00:00 AM | Digital B2B

When developing a website, keep these principles in mind to ensure your website is accessible by the broadest audience possible.

The CIO’s Big Job in the Next Data-Driven Era

By Martin James | May 15, 2019 8:00:00 AM | Digital B2B

Ensuring you keep up with—and even stay ahead of—the technology curve will be necessary to remain relevant in your industry. How does a CIO’s role fit into this?

These are the ABM Metrics to Measure for Your Quarterly Reporting

By Martin James | May 8, 2019 8:02:00 AM | Digital B2B

As you report on your ABM campaign, it’s important to understand how this process differs from reporting on traditional funnels.As noted in a recent Terminus article, there are two big problems with using a traditional demand funnel to measure ABM:

6 Developer Principles of Digital Accessibility for Modern Marketers

By Martin James | May 1, 2019 8:00:00 AM | Digital B2B

When developing a website, keep these principles in mind to ensure that it’s accessible by the broadest audience possible.

Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking

By Martin James | Apr 24, 2019 8:00:00 AM | Digital B2B

According to an Econsultancy and Adobe survey that concluded in December 2018, more than half of client-side marketers worldwide said leveraging data for more effective segmentation and targeting is among their top three organizational priorities in 2019.

Marketing Technology Grabs 29 Percent of 2018 CMO Budgets

By Martin James | Apr 17, 2019 9:00:00 AM | Digital B2B

According to Gartner’s CMO survey, marketing technology ate up nearly a third of marketing budgets, making it the largest area of investment for marketing resources and programs. And, according to the survey, it’s expected to grow with continued investments in 2019.

3 Unstoppable Trends Every B2B Marketer Must Embrace to Drive Growth

By Martin James | Apr 10, 2019 8:00:00 AM | Digital B2B

Sales teams are looking for growth strategies that can unlock revenue, market share and profit, and Red House helps clients achieve these goals. The following industry trends will help you understand what's coming and adjust your plans accordingly:

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