Why People Are Essential to B2B Marketing Success

By Haley Czarnowski | Apr 15, 2019 9:00:00 AM | Strategy and Trends

One of the most strategic moves you can make as a marketer is to staff your team with the right people and invest in them. People are critical to long-term success. As the saying goes, talent wins games, but teamwork and intelligence win championships.

Demandbase Reports 84% of B2B Marketers Expect to See Value from AI Investments Within a Year

By Haley Czarnowski | Apr 8, 2019 9:00:00 AM | Strategy and Trends

A recent study from Demandbase, Salesforce Pardot and Demand Metric reveals that 84% of B2B marketers expect to see value from their AI implementations within a year. Furthermore, 40% of marketers surveyed agree that AI is one of the most important investments to achieve better sales and marketing performance.

Deep B2B Customer Acumen: The Perfect Seal for Leaky Revenue Pipelines

By Haley Czarnowski | Apr 1, 2019 8:00:00 AM | Strategy and Trends

Building a multi-dimensional, in-depth understanding of B2B customer relationships is imperative for fiscal accountability. Companies are “leaking” as much as 1-5% of EBITDA, losing up to tens of millions of dollars a year because they are unable to reach the right customers at the right time.

Here's Why You Should Keep Exhibiting at B2B Trade Shows

By Haley Czarnowski | Mar 25, 2019 7:00:00 AM | Strategy and Trends

For lead generation, some B2B marketers may view trade shows as outdated compared to digital strategies, but trade shows are critical for securing face-to-face time with prospects and buyers. Business.com lists the following as just a few of the reasons trade shows are essential:

5 B2B Tips and Strategies You Need to Know in 2019

By Haley Czarnowski | Mar 11, 2019 7:00:00 AM | Strategy and Trends

If you haven’t been giving thought to CRO (Conversion Rate Optimization), now is the time to start. SEO may help your organization succeed in Google search rankings, but CRO is what fills the funnel. It is the art of cultivating a high-converting, customer-focused B2B experience through engaging imagery and videos, asking for and incorporating customer feedback, and consistent, strong CTAs.

Don’t know where to start? Let Red House help. Fill out the form below, and an expert from our team will reach out to you, or learn more about our capabilities here.

See the full article at Forbes.com.

2019 Marketing Trends Guaranteed to Shake Up Social Media

By Haley Czarnowski | Mar 4, 2019 7:00:00 AM | Strategy and Trends

When Business 2 Community  asked hundreds of marketers about social trends for 2019, they received the same six themes over and over:

What You Need to Know About Native Advertising

By Haley Czarnowski | Feb 25, 2019 7:00:00 AM | Strategy and Trends

“Audiences don’t respond to traditional ads like they used to. But they respond to great stories,” says Native Advertising Institute's Jesper Laursen.

Is Amazon Going to Announce a HIPAA-Compliant Echo Device Soon?

By Haley Czarnowski | Feb 18, 2019 7:00:00 AM | Strategy and Trends

 Voice technology is the fastest growing technology to-date and for the healthcare industry, it has the potential to completely revolutionize the patient experience. There’s just one roadblock: voice assistants, such as Amazon Alexa or Google Home, aren’t HIPAA-compliant. Yet.

Where Is B2B Marketing Headed Now? First, it's Becoming More Human

By Haley Czarnowski | Feb 11, 2019 12:18:00 PM | Strategy and Trends
In a broad and diverse list of B2B marketing predictions, number-one on the list is that B2B marketing will become more human. Because the field has long been focused on selling to entities — not necessarily directly to humans — it’s tended to only stick to the facts.  But the time is now to approach B2B in a more human way, speaking to business buyers and evoking responses such as confidence, optimism and accomplishment. While many may have caught on to this already, the approach will now become more mainstream.   The article notes, “…It’s time to be more human. To talk to the buyers as individuals, in a language that moves them.” Recent research by Forrester predicts that making our interactions more human will be a key element for CMOs to drive new strategies and innovation moving into the future. 

What B2B Brands Can Teach B2C Marketers About Customer Experience

By Haley Czarnowski | Feb 5, 2019 1:23:42 PM | Strategy and Trends

B2B marketing has long been deemed the poor cousin of B2C. But B2B brands can no longer afford to lag behind consumer brands when it comes to customer experience. Brands are measured by the same standard, whether it’s a business or personal purchase. 

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