Twitter Acquires Fabula AI to Bolster Machine Learning Capabilities

By Haley Czarnowski | Jun 10, 2019 8:00:00 AM | Strategy and Trends

Machine learning (ML) has always played a powerful role within Twitter, starting with onboarding users and continuing through connecting users to relevant conversations and topics. Twitter has recently announced the acquisition of Fabula AI (Fabula), a London-based company focused on machine-learning research to detect network manipulation, further establishing Twitter’s commitment to advancing its ML capabilities. Fabula utilizes graph deep learning, a novel method of applying powerful ML techniques to structured network data. Fabula’s technology is so precise that within hours of diffusion, it is able to identity up to 93% of “fake news” tweets and articles.

This is a key investment from Twitter, aimed at helping users feel safe and trust the information they come across on the social site, as well as helping users find the most relevant information fast. Michael Bronstein, co-founder and chief scientist of Fabula, says,“We are looking forward to applying our graph deep learning techniques to improve the health of the conversation across [Twitter].”

An increase in trust within the site is great news for B2B marketers, as 84% of Twitter users report primarily using the social site for discovering industry-specific news and products. From strategy to analytics and reporting, Red House is able to assist with any social needs your organization may have. Fill out the form below or click here to learn more about our social capabilities.


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Google Announces Default Mobile-First Indexing for New Sites

By Haley Czarnowski | Jun 3, 2019 8:15:00 AM | Strategy and Trends

Beginning July 1, 2019, Google says it will be enabling mobile-first indexing by default for all new, previously unknown to Google Search websites. And for other existing websites, Google will continue to monitor and evaluate pages for mobile-first indexing readiness.

The Challenge Of Marketing A "Boring" B2B Product

By Haley Czarnowski | May 20, 2019 8:00:00 AM | Strategy and Trends

B2B products may not be as flashy as B2C products and may skew towards the technical and overly complicated side of things, but many of them are far from boring—especially to the people who matter most: the buyers.

Are Micro Influencers Part of Your B2B Marketing Strategy Yet?

By Haley Czarnowski | May 13, 2019 8:00:00 AM | Strategy and Trends

Micro influencers, or those with a following of about 2,000-50,000 on a social channel, garner more engagement and brand trust than any other paid media option. Although these influencers are traditionally used by B2C companies, many B2B organizations are now following suit. When deciding which influencer to reach out to, ask yourself these three questions:

Report Finds Marketers Still Lack Necessary Media Skills

By Haley Czarnowski | May 6, 2019 8:01:00 AM | Strategy and Trends

Media and advertising consultant ID Comms surveyed 150 marketing, media and agency executives. The study revealed that 71% of respondents rated levels of investment in media training unsatisfactory or entirely unsatisfactory. This isn't surprising, as a similar study conducted in 2016 produced similar results.

Why Machines Won't Replace B2B Marketers

By Haley Czarnowski | Apr 29, 2019 8:00:00 AM | Strategy and Trends

Marketers have been singing the praises of artificial intelligence (AI) and machine learning (ML) for a while now, and with good reason. These technologies make our jobs easier and more effective. Make no mistake, though, a machine will never be able to replace a marketer. Fears of being outdone by a machine should be replaced with the comfort of knowing tedious tasks can be offloaded to a machine.

Alexa’s New HIPAA-Compliant Skills Mean the Healthcare Industry Must Prioritize Voice Marketing

By Sofia Arango | Apr 25, 2019 8:00:00 AM | Strategy and Trends

Trends in the B2B market are pointing to a new power player in the marketing technology space: Voice. And now, with Alexa gaining HIPAA compliance, it’s never been more critical for the healthcare industry to get on board. It’s time for brands to prioritize developing voice strategies that provide value to the everyday lives of patients—turning their brand into a trusted source for consumers to rely on as they go about their daily lives.

3 Reasons Client Testimonials Are Essential for B2B Marketing

By Haley Czarnowski | Apr 22, 2019 8:00:00 AM | Strategy and Trends

Client testimonials are essential for attracting new business and driving revenue, and many marketers get as excited for rave reviews from their clients as they do when they acquire a client in the first place. And nowhere are testimonials more important than in the B2B space. Here's why:

Why People Are Essential to B2B Marketing Success

By Haley Czarnowski | Apr 15, 2019 9:00:00 AM | Strategy and Trends

One of the most strategic moves you can make as a marketer is to staff your team with the right people and invest in them. People are critical to long-term success. As the saying goes, talent wins games, but teamwork and intelligence win championships.

Demandbase Reports 84% of B2B Marketers Expect to See Value from AI Investments Within a Year

By Haley Czarnowski | Apr 8, 2019 9:00:00 AM | Strategy and Trends

A recent study from Demandbase, Salesforce Pardot and Demand Metric reveals that 84% of B2B marketers expect to see value from their AI implementations within a year. Furthermore, 40% of marketers surveyed agree that AI is one of the most important investments to achieve better sales and marketing performance.

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