Dun & Bradstreet surveyed over 250 B2B professionals to uncover these five key findings about the landscape of B2B marketing and sales—and the current state of B2B data.

All your frustrations with marketing analytics could boil down to one simple idea, you’re looking at the wrong data. With nearly 1.7 MB of data produced every second, further complicated by variations in data quality and consistency, it's no surprise that analysts are overwhelmed and unsure of where to focus their efforts.

Smart technologies, the most recent additions to the marketing and advertising ecosystem, are establishing themselves as the fastest growing and most effective platforms for increasing customer engagement.

In 2018, Account-Based Marketing became the primary focus of many conversations as it held a significant role in B2B marketing. While many would say they have just started using ABM, over 65% of B2B companies have already put it in place. However, while still new — most less than one year of implementation — 45% of survey respondents said "the ROI from their ABM program is more than double the ROI from other marketing efforts.”

In 2018, more people used voice search than ever before, and while it may seem impossible now, by 2020, 30% of all website sessions will be conducted without a screen. Sound crazy?

Eighty-eight percent of B2B marketing executives believe AI will revolutionize their field in the next five years, with the implementation process starting as soon as 2020.

While AI is defined as the trending technology, only 13 percent of marketers can say they are confident in their knowledge of it. Continue reading the article linked below to learn about five AI applications marketers can use to improve their business outcomes.

Efficient marketing involves a careful selection of tools for the digital era. CRM integration, nurturing and other factors are crucial for any organization that wants to be top their game.

One of the top seven automation tools is a cloud-based marketing software platform Marketo. Marketo’s CRM integration assists companies in finding the most valuable companies in which to develop and sustain appealing customer relationships. With our on-staff Certified Marketo Specialist, Red House can answer any automation questions you may have.

B2B marketers are always looking for more efficient ways to drive sales and increase customer conversion, and one of the most rapidly advancing techniques they have access to is predicative analytics.

The problem many companies face with implementing a predictive analytics solution is that a lot of the time, they don’t know what it is they want to predict. It's suggested to start with churn, targeting and knowing the best products to sell. 

“It’s amazing how many companies with really smart people haven’t gone through the exercise of figuring out what we would benefit from predicting. The most important thing is for companies to have a basic understanding of what predictive analytics can do so they can figure out what they want to predict and if they have the data to do it.”

Red House can take the guesswork out of your analytics strategy.

A new study by Brand Keys reveals the fears – and living nightmares – that CMOs live with day after day. From ROI and ROMI to Big Data, engagement, social media and analytics and automation, CMOs have a lot on their minds.