Shining a Light on Predictive Analytics in B2B Marketing

By Taylor Munson | Feb 14, 2019 8:00:00 AM | Tech and Data Analytics

B2B marketers are always looking for more efficient ways to drive sales and increase customer conversion, and one of the most rapidly advancing techniques they have access to is predicative analytics.

The problem many companies face with implementing a predictive analytics solution is that a lot of the time, they don’t know what it is they want to predict. It's suggested to start with churn, targeting and knowing the best products to sell. 

“It’s amazing how many companies with really smart people haven’t gone through the exercise of figuring out what we would benefit from predicting. The most important thing is for companies to have a basic understanding of what predictive analytics can do so they can figure out what they want to predict and if they have the data to do it.”

Red House can take the guesswork out of your analytics strategy.

So What Keeps CMOs Up at Night? New Research Gives Us Insight

By Taylor Munson | Feb 7, 2019 8:00:00 AM | Tech and Data Analytics

A new study by Brand Keys reveals the fears – and living nightmares – that CMOs live with day after day. From ROI and ROMI to Big Data, engagement, social media and analytics and automation, CMOs have a lot on their minds.

ABM Is No Fad: Here's Why B2B CMOs Should Commit

By Taylor Munson | Jan 31, 2019 8:00:00 AM | Tech and Data Analytics
Account-based marketing (ABM) has been proven as a model, and the results speak for themselves. According to the Information Technology Services Marketing Association, 87 percent of companies using ABM report it offers higher ROI than other types of marketing, and 69 percent see improved annual revenue per account. Many attribute the success of ABM to the Pareto Principle (or 80/20 rule), which says that 80 percent of a company’s revenue comes from 20 percent of its customers, underscoring why nurturing high-yield customers is so important for marketers. 

Leveraging Big Data and Analytics to Drive B2B Marketing

By Taylor Munson | Jan 24, 2019 7:45:00 AM | Tech and Data Analytics

We're at the point where we have more access to data than ever before. Leveraging analytics to increase marketing ROI is something that has officially become a focal point across all industries. But the most difficult challenge is figuring out how to bring it all together in a way that allows marketers to understand a prospect’s buyer journey stage and take action with the right tactic at the right time. 

6 Useful Metrics to Measure Your B2B Social Media Marketing Campaigns

By Taylor Munson | Jan 17, 2019 9:05:00 AM | Tech and Data Analytics, Digital B2B

Long gone are the days when social media was thought of as a fad. Most B2B businesses now need to have a strong social presence that's integrated into their lead generation and nurturing programs.

Many businesses still struggle with social media marketing, in large part because they think it's difficult to measure. But, it's not. Here are some ways you can measure the success of your social media marketing campaigns:

  1. Likes, reactions and shares
  2. Follower growth
  3. Social media mentions
  4. Click rates
  5. Referral traffic
  6. Reach

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