IBM Watson’s New Self-Service Conversational Ad Builder Lets Marketers Utilize Natural Language

By Sofia Arango | Jun 13, 2019 8:00:00 AM | Tech and Data Analytics

For the first time, IBM Watson is giving brands the keys to its conversational marketing technology by debuting a new tool called Watson Ad Builder. The builder, which made its debut last Monday, is "a self-service platform that lets marketers design display ads featuring chatbots that utilize Watson’s natural language technology”. 

Could Machine Learning Solve Attribution Challenges?

By Sofia Arango | Jun 6, 2019 8:05:00 AM | Tech and Data Analytics

According to Nielsen reports, only a quarter of marketers can confidently attribute revenue to their digital efforts. And while cross-channel campaigns can be effective, their contribution is often undervalued as their results sit in siloed data systems. Sales and marketing teams need to be able to confidently track ROI and communicate value to their organizational leaders, despite these challenges, to justify further martech investments. 

Top 4 Takeaways for Marketers from Google Marketing Live 2019

By Sofia Arango | May 30, 2019 8:00:00 AM | Tech and Data Analytics

For B2B marketers, it's critical to stay in the know on all things digital—which can become difficult with increasing workloads and vacation season. So, if you missed Google Marketing Live 2019, here are the top 4 takeaways to keep in mind for your business.

3 Steps for Using Data to Crack Customer-centricity

By Sofia Arango | May 23, 2019 8:00:00 AM | Tech and Data Analytics

In recent years, marketers have moved from famine to feast in terms of data availability, and while information being emitted by washing machines, wrist accessories and everything in between yields exciting opportunity, many marketers are finding the abundance of data to be paralyzing. However, using your data to understand and leverage your customer’s intent is simplified through these three stages:

5 Reasons Your B2B Website Visitors Don’t Convert

By Sofia Arango | May 16, 2019 8:00:00 AM | Tech and Data Analytics

Every B2B marketer should understand the importance of having a well-crafted website design, with a solid content strategy that converts visitors to leads. But what if your website isn't converting? Take a look at five common reasons why this might be happening, and what you can change to rein them in.

3 Surprisingly Common MarTech Pitfalls to Avoid

By Sofia Arango | May 9, 2019 8:02:00 AM | Tech and Data Analytics

While marketing technology’s impact is on the rise, it’s important to keep in mind some fatal flaws that could sabotage your ROI.

AI-powered Surveys: Hyped or Helpful?

By Sofia Arango | May 2, 2019 8:00:00 AM | Tech and Data Analytics

Artificial intelligence (AI) is slowly impacting all areas of the marketing ecosystem. The most recent? AI-powered surveys. These are surveys that use machine learning to engage with respondents in a chat-box like environment, and then manage a lot of the back-end data involved with implementing and reporting. Sounds like a dream come true for market researchers, but is it all it's hyped up to be?

5 Things to Consider When Planning an App

By Sofia Arango | Apr 18, 2019 9:00:00 AM | Tech and Data Analytics

If developing an app could close a gap in your customer experience, following these five planning tips can ensure your success.

5 Shocking Stats About the State of B2B Marketing Data

By Sofia Arango | Apr 11, 2019 8:00:00 AM | Tech and Data Analytics

Dun & Bradstreet surveyed over 250 B2B professionals to uncover these five key findings about the landscape of B2B marketing and sales—and the current state of B2B data.

B2B Marketing Analytics Is Broken. Here’s How To Fix It

By Sofia Arango | Apr 4, 2019 7:00:00 AM | Tech and Data Analytics

All your frustrations with marketing analytics could boil down to one simple idea, you’re looking at the wrong data. With nearly 1.7 MB of data produced every second, further complicated by variations in data quality and consistency, it's no surprise that analysts are overwhelmed and unsure of where to focus their efforts.

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